This is an illustrative example of how a business in this sector typically uses Election Management. It does not describe a specific client. Ask us for references from businesses like yours.
The challenge
A candidate needs to reach lakhs of voters in a short campaign window, in the local language, while tracking ground feedback from every booth.
The solution
Combine voice broadcasts, SMS and WhatsApp campaigns with IVR surveys and a 24×7 war room — within Election Commission and TRAI guidelines. The setup uses these Election Management capabilities:
- Voice Call Campaigns: Recorded candidate messages and appeals broadcast to lakhs of voters in their local language.
- Bulk SMS & WhatsApp: DLT-compliant SMS and rich WhatsApp campaigns with videos, posters and manifesto PDFs.
- IVR Surveys & Opinion Polls: Constituency-wise IVR and missed-call surveys to measure sentiment and issues.
- Booth Management: Booth-wise worker allocation, task tracking and polling-day coordination.
How it is implemented
- Discovery call: map the current process, channels and goals.
- Setup & approvals: configure Election Management, complete required registrations and connect existing tools.
- Pilot: start with one team, branch or campaign and refine messages and workflows.
- Roll-out & training: extend to all users and train the team.
- Review: track the KPIs below weekly and optimise.
Expected outcomes
Businesses in Political Campaigns typically adopt this approach to save time, respond faster and make results measurable. Actual outcomes depend on volume, audience and execution — that is why we agree the KPIs up front and review them together.
KPIs to track
- Voters reached per channel
- IVR survey responses by ward
- Volunteer and supporter sign-ups
- Issue-wise sentiment trends