This is an illustrative example of how a business in this sector typically uses Google RCS Messaging. It does not describe a specific client. Ask us for references from businesses like yours.
The challenge
Developers launching a new project rely on plain SMS that cannot show floor plans, photos or a "book site visit" button.
The solution
Send verified, branded RCS messages with swipeable property cards and one-tap site-visit booking, with SMS fallback. The setup uses these Google RCS Messaging capabilities:
- Verified Sender: Your logo, brand name and verified badge on every message.
- Rich Cards & Carousels: Show products, offers and images people can swipe through.
- Suggested Actions: Buttons to call, open a URL, view location or add to calendar.
- Read Receipts: Know exactly who opened and engaged with your message.
How it is implemented
- Discovery call: map the current process, channels and goals.
- Setup & approvals: configure Google RCS Messaging, complete required registrations and connect existing tools.
- Pilot: start with one team, branch or campaign and refine messages and workflows.
- Roll-out & training: extend to all users and train the team.
- Review: track the KPIs below weekly and optimise.
Expected outcomes
Businesses in Real Estate typically adopt this approach to save time, respond faster and make results measurable. Actual outcomes depend on volume, audience and execution — that is why we agree the KPIs up front and review them together.
KPIs to track
- Read rate vs plain SMS
- Click-through on "Book site visit"
- Site visits booked per campaign
- Cost per site visit